Etro at London Craft Week

London Craft Week is a new event showcasing the best in craft at many locations throughout the city. Workshops have been opened up and designers are demonstrating their skills, from delicate watchmaking and engraving at Vacheron Constantin to weaving by the London Cloth Company in the window of Daks! One very special event that took place on Thursday 7th May, was when the Italian Fashion House, Etro, invited visitors to see an artist at work in their Old Bond Street Store.

Signature Etro design
Photo by Emma Vining

Mr Maury was working on a very delicate Paisley design. Paisley patterns are the iconic signature design used prominently by Etro and it was amazing to see the tiny details Mr Maury added to the beautiful paisley swirl in front of him.

Mr Maury at work on a Signature Etro design
Photo by Emma Vining

A signature Etro design in progress
Photo by Emma Vining

There were beautiful designs on the walls of the store and I loved the way they showed both the initial drawing and the added colour / black and white work on the same piece. We were also able to see the final printed designs on the garments and accessories on display.

Signature B&W Etro design
Photo by Emma Vining

Etro designs on the wall and on garments
Photo by Emma Vining

There was great attention to detail in all of the designs and this wonderful jacket had a surprise edging that was only obvious close up!

Signature Etro design and jacket
Photo by Emma Vining

Signature Etro design and jacket
Photo by Emma Vining

Signature Etro design and close up of jacket edging
Photo by Emma Vining

Time for a quick selfie in the big mirror as we made our way back downstairs to look at more gorgeous garments and accessories!

The Etro London Store was a beautiful place to visit and seeing the creation of the Etro paisley designs was a fantastic treat. Thank you Etro!

London Craft Week 2015 runs until Sunday 10th May and there are many demonstrations, exhibition and events to visit. You can view the full programme details here.